Marketing Operations and Web Development

10+

years improving marketing

With a strong foundation in multi-channel marketing automation, analytics, and system optimization, I bring over ten years of hands-on experience driving scalable marketing operations that fuel revenue growth and efficiency.
17+

years scaling websites

With extensive years of experience in web design, development, and site management, I create custom websites that are visually appealing, user-friendly, and built to perform. From startups to established businesses, I help bring digital visions to life.
20+

systems optimized

With various business systems optimized—including HubSpot, Salesforce, Google Analytics, and more—I've helped companies streamline operations, improve customer engagement, and make smarter, data-driven decisions.

Platform Integrations

Your marketing tech stack should not only play nice but prove to be helping the bottom line. I make sure you have the right systems in place and nothing you don't need.

CRM Integrity

From HubSpot to Salesforce, I make sure your data integrity is top notch, avoiding duplicate information and keeping systems and security up to date.

Campaign Management

The right setup for a campaign can make a difference between time wasted or a wise investment. I make sure you have the proper parameters to know if your efforts are effective.

Email Performance

Forget spending hours on an email campaign only to have the wrong person receive it or include broken links. I make sure that your list includes the right contacts and your conversion rates exceed industry standards using A/B testing, list segmentations and best practices.

Account Based Efforts

Often times you need to engage an account from the top down to maximize your outreach efforts. For those high end target accounts, I bring an expertise in ABM best practices, ensuring you have the right contact lists and live activity alerts so your Sales team can reach out without losing time.

List Building

Your contact list is out there waiting for you to reach out. I'll make sure we set up the right systems and tools in place so your outreach team can effortlessly start outreach without wasting time on finding the right leads.

Lead & Account Scoring

Not all leads are the same. That's where scoring comes in. With limited time and availability for your Sales team, knowing when your target audience is most likely to engage with you is crucial to your success. I'll help set up the right lead and account scoring so you know where to focus an when.

Automated Workflows

Efficiency is key. Nobody wants to waste time going through 10 steps when something can be done in 1. I'll make sure that we automate as much as possible, including lead handoff, to save you the time and money so you can put more resources towards other priorities and initiatives.

Jill Richards Marketing Leader

Shiri is a wonder of versatility and competence. She's done an amazing job building a sophisticated and tightly integrated marketing and sales operations function from scratch at Fluxx. She has the rare skill of being able to think systemically, beyond the immediate task to the up.

Anaal Patel Marketing Leader

Shiri is one of those rare marketers that has the right mix of creative and analytical skills. She is smart, curious, and always looking to improve outcomes in all of her output - be it a new product web page, a conversion oriented drip campaign, or even a booth design.

Prove your efforts are contributing to your company’s bottom line

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Robust Dashboards

Understand how your efforts are contributing to your business success with the right information set up for you in a beautiful and easy to understand dashboard that you can share with the rest of the team.

Proven ROI

From proper campaign tracking to streamlined systems and tools, you'll be able to know your money is well spent, creating a transparent budget with room to grow.

Marketing operations does not have to be complicated - to be robust.

Scaling a business doesn’t happen by accident—it requires the right tools, systems, and strategies in place.

years improving marketing

years scaling websites

systems optimized

Solutions for Your Marketing Needs